Why Tracking the Right Events, Event Properties, and User Properties Is the Backbone of Product Analytics
In the age of data-driven decision-making, product teams can’t afford to fly blind. Whether you’re building an app, an eCommerce...
9 Key eCommerce Metrics That Unlock Customer Behavior and Drive Revenue
In the fast-paced world of eCommerce, understanding customer behavior isn’t just a nice-to-have—it’s the fuel for sustainable growth. From the...