Objective
Utilized advanced analytics to optimize user engagement, increase digital transactions, and enhance order fulfillment for Ooredoo eShop across multilingual and multi-regional platforms.
Tools Used
The tools utilized for Ooredoo eShop analytics were selected to empower precise tracking, comprehensive insights, and seamless operations.
Key Insights
- Conducted cohort and retention analysis to identify usage patterns and churn factors, resulting in a 15% increase in user retention rates.
- Used advanced Tableau dashboards to monitor customer journey metrics, which directly contributed to improving app navigation flows and feature performance.
- Analyzed impact data on new UI features for Shahry users, showcasing a 23% increase in bill payment and a 29% uptick in data recharges compared to previous year.
Impact
The data-driven transformation of Ooredoo eShop resulted in:
- Streamlined Operations: Boosted efficiency in order fulfillment and digital transactions.
- Increased Engagement: Empowered growth through enhanced recharges, bill payments, and user satisfaction.
- Scalable Analytics: Adapted to complex web-based systems, serving diverse regional and linguistic audiences.
- Strategic Growth: Insights informed decision-making, enabling Ooredoo to cement its leadership in digital services.
- Order Fulfillment: Achieved a 13% increase in order fulfillment, with over 64,300 orders fulfilled, exceeding planned goals and surpassing the previous year’s performance by 58%.
- Digital Transactions: Enhanced customer engagement, leading to a 29% rise in recharges and a 23% increase in bill payments compared to previous year.
- Hala-to-Shahry Migration: Supported seamless migration with over 14,561 orders, enabling customers to upgrade their plans effortlessly.
- Data SIM Purchases: Facilitated 509 MBB purchases, marking a 20% increase in average purchases through the eShop platform.
- iPhone Pre-Orders: Enabled 450 iPhone purchases within less than a minute, showcasing the efficiency of the eShop’s pre-order platform.