Objective
Enhanced data accuracy and user engagement tracking through server-side tagging to inform eCommerce strategies across Tennis Point’s multilingual and multi-regional eCommerce platform
Tools Used
Tealium, GA4, Hotjar, Tableau, and server-side tagging were employed to enhance tracking precision, optimize user engagement analytics, and empower strategic decision-making for Tennis Point’s complex platform.
Key Insights:
- Achieved a 20% improvement in data accuracy by bypassing ad-blockers and optimizing cookie lifetimes.
- Improved website load times by streamlining tracking processes with server-side tagging.
- Identified high-value user segments for targeted campaigns across diverse regions and languages.
- Enabled seamless tracking and analytics for Tennis Point’s complex web infrastructure, which spans 14 local language online shops and multiple European markets.
Impact:
The implementation drove strategic growth, minimized tracking limitations, and refined eCommerce decision-making processes for better conversion rates across Tennis Point’s extensive and diverse customer base.
- Enhanced Data Accuracy: Improved tracking precision and conversion reporting by bypassing limitations like adblockers and shortened cookie lifetimes.
- Optimized Performance: Accelerated website load times, reducing bounce rates and enhancing user experience.
- Extended Cookie Lifetimes: Leveraged first-party cookies to maintain user tracking and engagement for up to two years.
- Data Governance Excellence: Strengthened control over data sharing with vendors, ensuring compliance and safeguarding user privacy.
- Uninterrupted Tracking: Achieved seamless analytics unaffected by adblockers for comprehensive user behavior insights.